DON’T #3- Confuse your Money Issues with that of Client’s
Most lash artists who are just starting out aren’t exactly rolling in the Benjamin’s ($100 bills here in the US) and thus are desperate for cash flow to keep the doors open and food on the table. We can’t always relate to a “higher end” clientele where money isn’t a factor in their life’s choices (ah, wouldn’t that be nice?!). Most lash artists still live paycheck to paycheck. So it’s not out of the realm of possibility that charging a higher price scares the socks off a lot of lash artists. How can you charge a price point that you, yourself, would never be willing to pay?
Think of the men and women who work at Louis Vuitton or Neiman-Marcus. Do you think they get paid enough to be able to live the lifestyle that those high end stores are promoting? Heck no! But Louis Vuitton is not marketing their products to those who would want to work for them. A Louis Vuitton customer would never be caught dead working in a Louis Vuitton store, am I right? So, you can still market your services and your business as high end and luxury, even if that’s not your personal lifestyle. If you continue to market your services to a lower paying clientele, you will struggle to get ahead financially in your business without breaking your body first from the countless hours you’d need to work to get to a comfortable living.
DO #3- Be Proud of your Pricing
Once you’ve done your research and you’ve priced yourself fairly and charge your worth, by all means, don’t let a potential or current client price shame you because they don’t want to pay your rates. Don’t let a client tell you how to run your business or influence your price based on what their perceived value is of the services you offer. It’s not their business to run or make decisions on. Eyelash Extensions are a luxury service, and we start a Lash Business to make money. Client’s allow us the ability to do what we love, and get paid well for it, and there’s no need to apologize for your income, your success, your ambitions or your price point. *Drops Mic*
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If you charge your worth, you should always be getting a few potential clients who tell you “You’re Too Expensive”. If you’re not hearing that on a some-what regular basis, you may not not be charging enough.
How have discounts, deals, and dollars off impacted your business? Good? Bad? Did it draw in your favorite, full price paying client or did you find it was wasted time and money? What lessons have you learned from figuring out your price point?
Have a Good One,
Tara Walsh, The Lashpreneur
