You’ve mastered Classic Lashes. You have a decent clientele and you’re ready to advance your skills and bring them the hottest trend in the lash industry, VOLUME LASHES! But dammit, it takes you FOREVER just to get 1 friggin’ fan right without too much glue and then as soon as you place it on the natural lash, bloop! It’s now joined its classic buddies and closed up! You can’t charge a premium for that!?!? So, what do you do?  I’ll break it down into 2 phases that you can implement into your biz.

Phase 1: The First 1-2 months After your Volume Training

Now, I am all for giving credit where credit is due and this BRILLIANT tip came from one of my volume lash educators, Hilaree Brand of My Brand Lashes, follow her on Instagram if you’re not already!

If you’ve just learned volume lashing, spend the first 15 minutes of each Classic appointment practicing and applying your volume fans. Make sure to practice various sized fans (2-5D). Practice with different pickup techniques, diameters, tweezers, and glue amount. This is your time to trial and error what you’ve learned to find your volume lash mojo. During this time, you can start to tease to your clients both in person and on social media that a new service will be coming soon. Start to educate on the differences between classic and volume lashes. Create desire and intrigue and take lots of pics of your journey! Your clients don’t know that your fans are too narrow or the stems are too long, they’re just seeing you practicing a craft and artistry you love. Leave your perfectionism at the door and include them on your journey! Once you’ve spent those first 15 minutes practicing, you can then make up time with your Classic application. If you’re anything like me, Classic will seem like a breeze once you’ve been introduced to the complexities of volume. Here’s a pic of my first volume set…I promise you, it gets easier! 

Phase 2: Launch the New Service

When you’re getting ready to launch Volume Lashes on your service menu, my recommendation is you launch TWO new services to your menu: Volume and a Classic/Volume Blend you call your Signature Set!

So, you’ve been teasing Volume lashes for the last month or two. Depending on your confidence level, you may push full steam ahead with offering volume full sets/touch ups (maybe block out a longer period of time since you’re still figuring it out and perfecting your craft) and make sure your price point is worth the time you are spending sweating over those tiny little fans. When I was learning volume, there were some days, you couldn’t pay me enough to try to create one more fan!!! You could offer a “Limited Time Offer” with a slight discount for the new service since you want people to be enticed to try it out. The more opportunities you can create to practice volume, the easier and faster it will become.

The second service you are offering, and this is where your volume skill level will vastly improve, is by offering a hybrid/mixed/blend set. But you don’t call it that. You call it your “Signature Set”, and you advertise it as your “Most Popular” set of lashes. It may not be initially, but I promise you it will become that. It’s a Win-Win for you and the client and here’s why you should be offering a “Signature Set” of a blend of volume and classic lashes.

WIN #1:

You get to practice as much fan making as you want during this appointment. Once you get tired and spent on making volume fans, you switch over to your reliable and trusted old friend, Classic! The client is getting more va-va-voom to their lash line as well a more advanced technique without having to spend volume prices (or 4 hours laying on the bed while you struggle to survive the appointment) AND you’ve given yourself some leeway with time and are charging accordingly to make it worth your while to improve and practice. You can also be compensated for doing more advanced classic techniques like capping, stacking, texturizing and adding in fullness instead of giving it away for free at a Classic price like you did prior to volume training.

WIN #2:

Your “Signature Set” (Classic/Volume Blend) is the gateway drug to Volume Lashes for clients. As you’re learning volume, it’s not uncommon to struggle to find the right “sales pitch” to get your clients to convert from Classic straight to Volume. “More fullness” or “More Fluffiness” is a hard concept to understand when a client isn’t staring at lash pics on Instagram all day long. It’s an easy sell when a client has a special event coming up and they want some extra special lashes and you’re maxed out on the “special-ness” that Classic can achieve given the client’s natural lashes.  Once you’ve got a client used to the way the Signature Set looks, you can then ramp them up to full volume and “badda-bing badda-boom”, you are now starting to build a clientele of volume only clients.

Volume is a very advanced technique that takes months, if not years to master and then they come out with a smaller diameter lash line that makes you feel like a newbie all over again! The important thing to understand is that it takes time and should be approached as a fun new challenge.

LASHPRENEUR LIGHTBULB

Volume is not a cookie cutter technique or application and can keep you endlessly challenged and entertained in what can be a very repetitive and redundant job. It’s a lot of fun once you start to get the hang of it and I encourage you to learn from many educators who all have a very different approach to their application and teaching style!

If you’re interested in learning more about my recommended Classic, Advanced Classic, Volume or Mega Volume courses, feel free to email me at hi@thelashpreneur.com or shoot me a message on Facebook or Instagram.

Have a Good One!

Tara Walsh, The Lashpreneur