I received a DM on Instagram recently asking “How often should I try to run specials to try to get new clients?” and it got me thinking about how I approach running promos and what the purpose is behind running a special.
The lightbulb moment I had in thinking through how I was going to respond to this DM was that running a promo in our industry is usually seen as a means of lowering your price point and being more competitive on price, right?
But what usually happens when you put a promotion or special out there?
Crickets. 🦗🦗🦗
Or maybe you get a few people interested in your offer – but most of the time, they’re not the most ideal clients and once there’s no more “deal” – they don’t prioritize coming back or taking care of their lashes.
So why do promotions at all?
I’ve got you covered with the tips and ideal strategies behind building a clientele with promotions and discounts!
Discounting should not be used as a strategy to compete on price – cause that’s a losing game. If you’re priced “too high” for someone – chances are they’re not the type of clientele you want to be attracting into your business for long term growth and stability. BUT there can be a lot of ways in which discounting is an effective marketing strategy to increase new clients coming into your business.
In this episode I’ll share…
✅The strategic purpose of discounts/sales/promotions
✅ What to do when your discount doesn’t work to bring people in
✅ Real talk about model pricing
✅ How much to discount your services for a promo and creating an irresistible offer
✅ Determining Customer Lifetime Value to inform your promo strategy
Send me a DM on Instagram or TikTok if this chat helped you to change up how you are going to run your next promotion!
Episode Highlights:
- -The purpose of discounts and promotions
- – Build a following of potential clients that wants what you have
- – What model pricing is aimed for
- – Pricing discounts is a constant testing and adjustment
