Attracting new lash clients goes beyond just handing out leaflets, posting pretty photos on Instagram and adding a few hashtags to the bottom of your posts. If you really want to drive more leads to your business, consider incorporating SEM (Search Engine Marketing) into your digital marketing strategy. I’ll be honest, I’m not an expertContinue reading "Google Ads Strategy with SEM Expert Deirdre Andrews"
As we are going on a little over a month of The Shelter in Place Law here in California, I am finally beginning to adjust to this new version of “normal.” I’m not saying that I like it, but I am settling into a routine with my family and my business , and it feelsContinue reading "Top 10 Things You CAN Be Doing"
As we settle into quarantine, the shut down, and the reality of social distancing, emotions are at an all time high. For me personally, I have feared what’s ahead for myself, my family, and our industry. To the best of my ability, I have tried to welcome the break from the norm and the constantContinue reading "Perspective Shift During a Pandemic"
First, I want to say that I hope you are finding this happy and healthy. I know how difficult this situation is. Remeber to remind yourself that it is temporary and we are all in this together. This week, we wanted to create a special edition of The Lessons of a Lashpreneur Show. In lightContinue reading "Tips on Navigating Your Business When It’s Shutdown"
