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Grow

How to Stand Out in Your Saturated Market

Grow

Running a Business in a Saturated Market  There is a belief in our industry that you cannot charge higher prices because we work in a saturated market. Or, you need to keep your competitive price point because the lash artists in your city charge the same or lower than you.  A lot of you mayContinue reading "How to Stand Out in Your Saturated Market"

Grow

Why Lower Prices are Turning Off Potential Clients

Grow

While giving away free things might work in other industries, you offering endless promotions and discounts trying to get new clients in the door is counterproductive. It will not get you the result that you want.  Can you guess what the #1 question I get from lash artists is?   HOW DO YOU BUILD A CLIENTELE? Continue reading "Why Lower Prices are Turning Off Potential Clients"

Start

Running a Business is Overwhelming and Expensive

Start

If you’re an aspiring lash business owner you’ve probably heard the statement: It takes money to make money! UGH – What a disempowering belief that is. Look, I get it. The startup costs for a business can be outrageous. However, I want to talk about the overwhelm of starting a business and the belief that startingContinue reading "Running a Business is Overwhelming and Expensive"