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Build, Grow, Start

From Follower to Client: The Marketing Funnel Explained

Marketing Funnel
Build Grow Start

There are lots of versions of marketing or sales funnels out there today, but I’m going to give you a super simplified version of the funnel that only has 3 sections to it and these 3 sections are the journey your customer goes through from not knowing you exist, to considering you as their lash artist, to then becoming a paying client.

Build, Grow

Path to Profitability:  Reach Your Goal Income

reach your goal income
Build Grow

Knowing the numbers and financial health of your business shouldn’t be overwhelming or something you put off until it’s too late. Knowing the numbers that make your business a success or failure are ESSENTIAL to running a lash business.

Grow, Start

Path to Profitability: Discover Your Breakeven Price

Profitability
Grow Start

The “path to profitability” starts with knowing your numbers and knowing your average breakeven price per client.

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How You’re Killing Your Chances with the Instagram Algorithm

algorithm
Build Grow

Finding the RIGHT FOLLOWERS and then giving them exactly what they want and need (as well keeping them engaged and proving just how amazing you actually are) will not only improve your Facebook and Instagram numbers, it will improve your business’ numbers!!!