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The Art and Mastery of Pre-Booking

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As a lash artist, I would imagine one of your goals is to be fully booked. That means that you have a consistent schedule full of full-price paying touch up (or fill) clients. They come in consistently and reliably for their maintenance appointments and you can anticipate their appointments in advance to know you haveContinue reading "The Art and Mastery of Pre-Booking"

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The Fatal Flaws of Your Facebook Ads

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Does this scenario sound familiar? “This post is performing better than 90% of other posts on your page. Promote it to get even better results.” or “Spend $6 and reach 3,000 more people in your local area”. Facebook knows how to entice you and solve all of your marketing woes by merely throwing $5, $10Continue reading "The Fatal Flaws of Your Facebook Ads"

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Do You Have the Passion For Lashing?

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Here’s a scenario I’ve come across a couple of times: “I’ve tried Instagram and Facebook. I’ve done Groupon and discounts. I have a referral program and a website. But I still can’t seem to build a clientele, what am I doing wrong?”. All of it? None of it? It’s hard to troubleshoot these types of messagesContinue reading "Do You Have the Passion For Lashing?"

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