Have you ever connected with someone online or on social media and you just instantly “get” each other. I feel like that was the connection I had with Kayla Hertz of Educated Artistry podcast! Kayla and I connected on Instagram recently and started talking about what we’re noticing in the industry that women (and men!) gravitate towards once they’re fully booked.

We have both seen and even experienced first hand that the traditional “lash artist career path” Step 1: Start a business 

Step 2: Become fully booked 

Step 3: Hire a team/Become an educator and/or Start a product line. 

Sound familiar?

Of course it does! It is what 99% of our industry plans to do when they first go out on their own. 

But reality is MUCH different than what our naive dreams of creating an empire look like when we first go out on our own.

So Kayla and I decided to collaborate on a two part episode to share all of the opportunities we could think of that you could pursue beyond just trading your time for money as a service provider and we probably share ideas that you haven’t even considered yet – so it is well worth the listen!

Now – Part 1 of this 2 part series can be found on Kayla’s Educated Artistry’s podcast so go check out Kayla’s Educated Artistry podcast titled “Business Beyond the Chair” or follow her on Instagram @educatedartistrypodcast where Kayla  and I are breaking down the different legal options to build out your team and the difference between Booth renting vs Contractors vs Employees.

Then check out Part 2 of our Business Beyond the Chair series right on the Lessons of a Lashpreneur Show.

In part 2 – we do a deep dive into the various different opportunities to take your passion for the beauty industry and scale a business beyond you trading your time for money. Kayla and I deep dive on product lines, becoming an educator, coaching, podcasting and even becoming a beauty industry influencer.

Episode Highlights:

Why building consistent relationship with your clients is ideal for your business
The Implication behind the law of reciprocity
What are the 2 common sales objection in business
How to grow a team legally and profitably
The importance of thinking outside the box
How to handle the imposter syndrome

Go check out Kayla’s Educated Artistry podcast titled “Business Beyond the Chair” or follow her on Instagram @educatedartistrypodcast or on TikTok @kkartistry_

If you’re interested in learning how to build a team legally and profitably, I encourage you to get on the waitlist for my Momentum Mastermind to be notified when we open up applications again in late spring: www.thelashpreneur.com/mastermind