Hey Lashpreneurs! This episode is all about getting crystal clear on what it actually means to be “fully booked” in your business – and it’s probably very different from what you might think. 👀 I break down how you can define that goal in a way that aligns with the lifestyle and income you wantContinue reading "How Fully Booked Business Owners Get to Being Fully Booked"

Hey Lashpreneurs! Ever feel like you’re stuck in a never-ending cycle of discounting your services just to get clients through the door? In this episode, we’re diving into the world of discounting – you know, that thing we all do when we’re desperate for bookings.. BUT might actually be hurting your business? We’ll chat aboutContinue reading "Stop Discounting and Do This Instead (Know Your Numbers)"

When you’re running a beauty business, you pour so much of yourself into your work, aiming to make each client feel confident and beautiful. But it’s not always easy. You might find yourself dealing with clients who struggle to keep their appointments or feeling frustrated when a negative review appears online. These experiences can beContinue reading "Handling Difficult Clients and Creating a Win-Win"

Are you struggling to attract clients to your beauty business and feeling overwhelmed by marketing? Many beauty business owners believe that consistent Instagram posting is the key to success, but there’s much more to effective marketing. In this episode, we break down the marketing funnel — an essential concept for turning strangers into loyal clients!Continue reading "Marketing Funnel Explained"