Lash safety. Something that should be talked about way more often than it is. Something ALL lash artists should be damn near experts on in order to protect themselves and their clients. But it seems that within our industry, it is something that is often swept under the rug. Why is it that? How muchContinue reading "Safety & Sanitation for Lash Artists with Jenelle Paris of Lash Affair"
It seems like just yesterday I was trying to remind you guys and myself that this situation is TEMPORARY. That it will get better & it won’t last forever. And suddenly – I blinked and now some states have began reopening, and businesses will soon follow. So, what now? What is the beauty industry goingContinue reading "Entrepreneurs & Opportunities with Jill Heiligers-Peloquin of LashFX"
Alright y’all… I know you’ve heard me preach time and time again how incredibly important it is to have a website as a beauty biz owner. Your website is where people are supposed to find information about you, your business, and the service that you provide. Only having an Instagram or a Facebook page justContinue reading "Top 5 Website Homepage Fixes to Keep Traffic on Your Website"
Google Ads Strategy with SEM Expert Deirdre Andrews
Attracting new lash clients goes beyond just handing out leaflets, posting pretty photos on Instagram and adding a few hashtags to the bottom of your posts. If you really want to drive more leads to your business, consider incorporating SEM (Search Engine Marketing) into your digital marketing strategy. I’ll be honest, I’m not an expertContinue reading "Google Ads Strategy with SEM Expert Deirdre Andrews"