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Managing Your Business Money Like a Pro

Posted inBuild, Grow, Start

Categories: Grow

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How to Stand Out in Your Saturated Market

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Running a Business in a Saturated Market  There is a belief in our industry that you cannot charge higher prices because we work in a saturated market. Or, you need to keep your competitive price point because the lash artists in your city charge the same or lower than you.  A lot of you mayContinue reading "How to Stand Out in Your Saturated Market"

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Why Lower Prices are Turning Off Potential Clients

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While giving away free things might work in other industries, you offering endless promotions and discounts trying to get new clients in the door is counterproductive. It will not get you the result that you want.  Can you guess what the #1 question I get from lash artists is?   HOW DO YOU BUILD A CLIENTELE? Continue reading "Why Lower Prices are Turning Off Potential Clients"

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The January Slump & What To Do About It

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Today I’m going to address that ever looming lash industry slump… JANUARY. Talk about a holiday hangover! January is usually the slowest month in our industry, and before you freak out on me and claim that the lash industry is starting to decline, I want to share with you some way’s to make January aContinue reading "The January Slump & What To Do About It"

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Doing this ONE THING Can Get You In a Lot of Trouble

Doing this ONE THING Can Get You In a Lot of Trouble
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Do you cleanse your lashes?   You’d be surprised at just how many people don’t cleanse their own (or their clients) lashes.   You’d also be surprised to learn just how many lash artists think it’s a good idea to sell various lash cleansers to their clients. Heck, some even whip up their own branchContinue reading "Doing this ONE THING Can Get You In a Lot of Trouble"