DON’T #3- Confuse your Money Issues with that of Client’s Most lash artists who are just starting out aren’t exactly rolling in the Benjamin’s ($100 bills here in the US) and thus are desperate for cash flow to keep the doors open and food on the table. We can’t always relate to a “higher end” clientele whereContinue reading "A Series on Discounting: Do’s and Dont’s Part 3"
DON’T #2- Discounting to Stay Competitive Unless you plan on being the cheapest in town, and thus run your business into the ground, don’t even think about competing on price. Franchise Lash Business Insight: Just because you see an “amazing lash place” offering $79 for a full set, don’t think you need to knock your full setContinue reading "A Series on Discounting: Do’s and Dont’s Part 2"
DON’T #1- Discounts here, Discounts There, Discounts EVERYWHERE Listen here Oprah of the Lash World, I’m going to bet you don’t have the financial luxury to give everyone a “new car” or a “new set of lashes”. “You get a discount, and you get a discount and YOU GET A DISCOUNT”. I’m all for payingContinue reading "A Series on Discounting: Do’s and Don’ts Part 1"