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Episode 288

Discover Your Breakeven Pricing so You Stand a Chance of Staying Afloat!

Posted inBuild, Grow, Start

Just imagine — it’s the end of another long day. You’ve poured your heart into creating stunning lashes for your clients. Your back aches, your eyes are tired, but you feel that sense of pride in your work. Then you sit down to look at your finances and… uh oh. Something’s not adding up. 

Sound familiar? 

Maybe you’re wondering why, despite being fully booked, you’re still struggling to pay the bills. Or perhaps you’re just starting out and feeling overwhelmed by all the costs involved in running a lash business.

Nobody teaches us the nitty-gritty of pricing when we’re learning to perfect those lash applications. That’s why today, we’re diving into a game-changing topic: break-even pricing.

Understanding this could be the key to transforming your lash business from barely surviving to truly thriving. 🍃

In this episode, we’ll break it all down in a way that’s easy to understand – no advanced math skills required! We’ll cover:

  • How to calculate your total expenses, including both business and personal costs
  • Why it’s crucial to factor in your own pay when pricing your services
  • How to determine realistic working hours that won’t lead to burnout
  • The simple formula for figuring out your break-even price per client

If you want to follow along and really visualize what we’re discussing, head over to thelashpreneur.com/breakeven for the worksheet to guide you through calculations. And get your Beauty Biz Prep + Planning Guide on thelashpreneur.com/prepandplanning

🗓️ Also, if you want to take this even further, mark your calendar for August 18th. That’s when I’m hosting the Know Your Numbers Masterclass LIVE! We’ll dive deeper into making your business profitable, and I guarantee you’ll know by the end whether your business is profitable or not, or your money back! 🤭