It seems like just yesterday I was trying to remind you guys and myself that this situation is TEMPORARY. That it will get better & it won’t last forever. And suddenly – I blinked and now some states have began reopening, and businesses will soon follow.
So, what now? What is the beauty industry going to look like in a post pandemic world?
In This special edition of The Lessons of a Lashpreneur show I am honored to have Jill Heiligers-Peloquin of LashFX to discuss all kinds of pandemic related lash biz tips.
Be sure to stay to the end of the episode because Jill lays out some KILLER strategies on how you can be making income NOW through retail WITHOUT having to leave the comfort of your home. We also dive into some ways and things to consider when it’s time to reopen and get all those lash hungry clients booked.
EB2AA1Some things we dive into in this interview include: ⠀
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Protecting yourself and your clients – Businesses may be opening but that does NOT mean COVID has disappeared. How are you going to ensure the safety of yourself and your clients? ⠀
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Marketing strategies – How have you been marketing yourself during this shutdown, if at all? How are you going to being showing up on social media, on google, yelp, etc? ⠀
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Booking strategy – Do not overload yourself the first 2-3 weeks with clients. Pace yourself. Make sure you are WELL PREPARED to have difficult conversations with clients about their appointment and your pricing. ⠀
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And these factors are just scratching the surface, really. But do not operate them from a space of fear and overwhelm. Take one step, one day at a time.
For a limited time only, Jill is offering our Lashpreneur Community an exclusive discount for 50% off her Magic Lashes. Our code is “LASHPRENEUR” and you can check out the Lash Magic options at www.lash-attraction.com.