Alright y’all… I know you’ve heard me preach time and time again how incredibly important it is to have a website as a beauty biz owner. Your website is where people are supposed to find information about you, your business, and the service that you provide. Only having an Instagram or a Facebook page just isn’t going to cut it anymore. If you don’t have a website for your business at this day and age… You basically don’t exist. But you know that already. This episode is all about how you can improve your website, increase traffic, and most importantly – GET REAL CLIENTS. I am going to discuss the top 5 homepage fixes that every business owner needs to make for their website.
{If you want to listen to the podcast episode on this topic, click on the player at the top of the post. Or read on…}
More Images Than Text
The ratio of images to text should be about 70% (images) to 30% (text)
This is one if the most important aspects of building a beautiful homepage. One of the biggest flaws I often see on my students websites is that there is TOO MUCH TEXT.
Too much text seems overwhelming and frankly, will make potential clients go cross-eyed and exit your site before they even get the chance to learn more about your business.
Additionally, make sure that the images you have chosen connect with your client. They should look professional and showcase the transformation that YOU provided.
You’re selling the lifestyle of what’s possible for a potential lash client.
Add in Testimonials That Highlight Your Clients
These should not be about you at all.
This is social proof that you’re not just full of it, and can deliver what you are promising to your potential clients. That real women have experienced real results and real transformation. Don’t make this about you and how amazing you are.
Make it about your clients and how you made THEM FEEL. Let the words come from their mouths.
Keep these updated as much as possible. Add client’s picture if they are willing, and first name to give it credibility. Humanize them as much as possible.
Keep it On Brand
Less is more.
Keep it on brand, but keep it organized. If someone visits your website and is overwhelmed by the amount of scattered information, they are likely not going to turn into a client.
Don’t have your logo be the main attraction. You can tie in your brand with color, font, and language tastefully without exhausting your logo to death.
Keep it simple. 3-5 colors max. I like 2 neutral colors with 1-2 pops of color to tie in the brand. A clean website is a lot of white space.
Mobile Friendly
This is SO IMPORTANT.
Most people who will be visiting your website will be doing so from their phone. If your website is not laid out in a way that looks good on a mobile device, you will lose TONS of potential clients.
ALWAYS check mobile before you publish your website. Anytime you make an edit to your website, no matter how small, you should always check the mobile view to see that it has the desired user experience.
Highlight the Client’s Wants, Needs, and PainPoints
Make it all about them. Not you.
Ask yourself – What are your potential clients struggling with? What is the problem that they need fixed? Why are YOUR SERVICES going to make their life better?
Imagine the best first date you’ve ever been on.
The best first date you’ve ever been on wasn’t the best first date because they talked about themselves the entire time. It was a mutual interest, understanding, and damn good chemistry.
Think about your website in this way. Make it about the client, and only a little bit about you. Your home page sets the tone for the relationship.
So in conclusion, ask yourself these questions.
What does your homepage say about you? What is your home page communicating to your potential clients? Was your homepage created with your client in mind?
If you’re in need of some help building a website I recommend using Wix, a website building application. It’s amazing, easy to use, and I recommend it to absolutely everyone. Check out this link if you want to learn more www.thelashpreneur.com/wix
Tara Walsh
The Lashpreneur
The Link in this post is an affiliate link and if you go through this link to make a purchase, we may earn a commission. Keep in mind that I link these companies and their products because of their quality and not because of the commission I receive from your purchases. The decision is yours, and whether or not you decide to use a premium version of Wix or not is completely up to you.
