In this podcast episode, we dove into Your Holiday Success Checklist for a successful holiday season in your lash and beauty service business. Here’s a quick summary:

• Plan Ahead for the Holiday Rush: Anticipate and strategize for the increased demand during the holiday season.

• Smart Marketing: Learn why you shouldn’t compete with the retail giants on Black Friday and when to market your services effectively.

• Holiday Decor and Gift Cards: Spruce up your salon with festive decor and make sure you have gift card options in place.

• Client Appreciation: Consider when and how to show your clients appreciation without creating awkward expectations.

• Marketing Funnel: Understand the different levels of marketing strategies, from desire to interest to awareness.

• Boost Reviews and Referrals: Start asking for referrals and reviews from your clients.

• Emphasize Pre-Bookings: Encourage your current clients to pre-book their appointments to ensure you’re fully booked.

• Raise Your Prices: If you’re too busy or fully booked, consider a strategic price increase.

For more in-depth insights and actionable steps to fully maximize your 2023 holiday season, check out the Holiday Success Masterclass mentioned in the episode inside of our Lashpreneur Society Coaching Program. Preparing your beauty service business for the holiday season has never been easier. Check out the Lashpreneur Society our signature program to help you go from overlooked to fully booked for 7 days for $7 at www.thelashpreneur.com/7daytrial